Recently, a social media user alleged that Nayuki is about to face a wave of store closures in Taizhou, Zhejiang, and the news quickly sparked widespread discussion. According to Nayuki's official Q3 2024 operational report, the brand closed a total of 89 directly operated stores during the quarter. Although it opened 23 new directly operated stores and 56 franchise stores in the same period, its overall store count still shrank by 10. Compared with Heytea, which has already reached 4,417 stores, Nayuki's pace of expansion has clearly slowed. The company said it will adopt a more prudent store expansion strategy and optimize the performance of existing directly operated stores, but many consumers have reported issues such as declining product quality control and baked bread being switched from freshly baked to pre-made products, raising concerns about the brand's prospects. This article will examine Nayuki's current operational challenges from two dimensions: data and consumer feedback. [more…]

Recently, a netizen posted on social media reporting a significant quality gap between the same drinks bought at HEYTEA franchise stores and directly operated stores. Using the "Thousand-Mesh Matcha Triple Thick Matcha" as an example, the customer ordered delivery from a directly operated store; although delivery took over 20 minutes, the drink arrived still hot, with a rich taste and generous toppings. In contrast, at a franchise store for self-pickup, the drink was picked up within three minutes but had a pale color, bland flavor, and scarce toppings. Later, at another franchise store for self-pickup, the volume was actually one-third less, and the chewy texture was poor. The post resonated widely, with netizens complaining about inconsistent quality at franchise stores, which led to a guide for identifying store types through business licenses. The incident reflects the challenges of quality control under HEYTEA's rapid expansion. [more…]

Recently, pages posing as the official Luckin Coffee website have appeared online, publishing franchise information and drawing the attention of many coffee enthusiasts. However, Luckin Coffee has long clearly stated that the brand operates on a direct-management model and does not accept franchising in any form. This article will expose the tricks of these fake franchise websites, sort out Luckin Coffee's operating entities and store types, and help readers identify scams to avoid financial loss. At the same time, Front Street Coffee also reminds everyone that investing in the coffee industry requires carefully verifying official information. [more…]

Pacific Coffee has once again become the focus of industry attention. Recently, reports have emerged that multiple stores in Zhuhai will close in mid-October due to business adjustments, including the Huafa Waterfront Store, Haitian Station Store, and City Balcony Store, all distinctive locations along the Couple's Road. After this round of adjustments, Pacific Coffee's directly operated stores in Zhuhai will all be withdrawn, leaving only three franchise stores. From a peak of nearly 500 stores to fewer than 100 today, the situation of this former second-largest coffee chain brand in China's coffee market is lamentable. This article will review the specific circumstances of these closures, the brand's contraction trajectory in recent years, and the complex emotions of coffee enthusiasts regarding Pacific Coffee's current situation. [more…]

Recently, the Heytea store in Dalian Roosevelt Plaza was reported to have ceased operations, and the site was quickly taken over by another brand's hoarding. This store, which opened in May 2020 and once sparked queuing frenzies, was Dalian's first directly operated store, and its sudden withdrawal surprised many consumers. According to GeoHey brand monitoring data, although Heytea opened new stores in the past 90 days, it also closed 161 stores, with the total number in operation dropping from 4,410 to 4,265, equivalent to about 2 stores disappearing every day. The closures were not limited to franchise stores; some directly operated stores that had been in business for years also exited due to factors such as rent and contracts. The impact of this round of adjustment on the brand's future remains to be seen. [more…]

Recent news suggests that Manner Coffee may open franchising by the end of March this year, a rumor that has been circulating among baristas. According to multiple employees, the brand has internally conducted a survey on franchise willingness, and CEO Jin Binbin mentioned this in a partner group and distributed a questionnaire. Although insiders officially state that it is currently only an internal survey with no plans to open franchising, some employees say franchising might be launched in mid-to-late March. As the fifth-largest chain brand in China by number of stores, Manner has always adhered to direct operation; if it truly shifts to franchising, the underlying logic and its suitability for lower-tier markets are worth attention. [more…]

Rumors of a Starbucks China equity change that have circulated for nearly a year have finally produced a clear outcome. Starbucks and Boyu Capital have reached an agreement to establish a joint venture in China to jointly operate the retail business, with Boyu holding up to 60%, while Starbucks retains 40% and continues as the brand and intellectual property licensor. The deal is based on an enterprise value of approximately US$4 billion, and Starbucks expects the total value of its China retail business to exceed US$13 billion. Looking back at Starbucks' entry into China, from franchising to full direct operation, and now returning to a joint venture model, this shift has sparked widespread attention regarding its future direction. The new joint venture will continue to be headquartered in Shanghai, operate the existing more than 8,000 stores, and plans to gradually expand to 20,000. [more…]

Recently, a Heytea store in Xi'an Joy City was exposed by consumers for poor hygiene conditions in its preparation area, quickly sparking heated discussion online. According to the whistleblower, the store's counter, refrigerators, juicers, and other equipment were covered in milk tea stains, materials were scattered around, and there was even a strong smell of sour rags and rotten fruit. Upon verification, the store was a directly operated location rather than a franchise, which further raised public doubts about Heytea's food safety management. Heytea later issued an apology and announced that the store would be closed for rectification, while also strengthening employee training and optimizing operational standards. This incident has once again pushed the issue of hygiene control in chain tea beverage brands into the spotlight and serves as a reminder for consumers to pay attention to the transparency of beverage preparation environments. [more…]

Recently, a netizen shared on social media their experience ordering at Luckin: a single cup of coffee was repeatedly remade by the staff four times before they finally got it. From getting the hot/iced order wrong, to rinsing the cup with tap water, to being stopped by a colleague when about to add ice and milk, the whole process left many onlookers exclaiming how absurd it was. The incident also sparked heated discussion about Luckin's employee training, operating standards, and food safety. What exactly happened? Was the customer's complaint reasonable? And what problems did the store's operations expose? Let's take a look. [more…]

The connection between Japanese coffee giant UCC and Jamaican Blue Mountain coffee can be traced back to a fixation held by Tadao Ueshima in the early 1980s—to give Japanese people a stable supply of authentic Blue Mountain. To this end, UCC established a directly operated farm in the Blue Mountain region, starting from Clayton House, overcoming steep-slope cultivation, wildfires, hurricanes, and many other difficulties, and ultimately shipping high-quality Blue Mountain coffee back to Japan in batches. Which estate does UCC Blue Mountain coffee actually come from? How does it taste? This article sorts through this cross-border history of coffee cultivation and introduces Front Street Coffee's recommendations and understanding of related beans, helping you understand the story and flavor behind UCC Blue Mountain. [more…]

When we buy coffee, do the fair trade, direct trade, social security, sustainable development, and other certification marks on the packaging really mean that the place of origin has been helped? As consumers, we pay more and more attention to these labels, but our understanding of the mechanisms behind them and their actual effects is limited. This article will deeply analyze the meaning, operating methods, and limitations of various coffee certification systems, and at the same time introduce practical cases such as Front Street in promoting sustainable development in places of origin, to help you support the healthy development of the coffee industry through more rational consumer behavior. [more…]

Neumann Kaffee Gruppe (NKG), the number one player in the global green coffee trade, recently announced the termination of its factory operations in Kenya, directly due to its failure to obtain an operating license from the government. This incident occurred after Kenya implemented the 2019 Coffee Regulations and the 2020 Capital Markets (Coffee Exchange) Regulations, both aimed at enhancing transparency in coffee trading, introducing digital management, and reshaping the regulatory framework. However, delays in license issuance during the implementation of these reforms have already led several companies into operational difficulties—local producer Eaagads saw its sales revenue plummet by 99% within half a year, with a net loss of 33.1 million shillings. Industry insiders worry that if the licensing issues continue to escalate, more traders will choose to exit because they cannot conduct business normally. [more…]

Following the closure of the last store of its sub-brand Xixiaocha, Heytea confirmed on November 3 that it will open franchising, with partnership fees kept under 500,000 yuan and franchise store formats primarily under 50 square meters. Heytea stated it will leverage a decade of accumulated experience and resources to develop its partnership business in non-first-tier cities with suitable store formats, providing partners with comprehensive support in branding, products, quality control, food safety, operations, training, and supply chain. In recent years, Heytea has accelerated its expansion into lower-tier markets, successively adjusting prices, launching IP collaborations, and shutting down its budget sub-brand. Opening franchising is now seen as a key step to further capture market share in third- and fourth-tier cities. Whether the new tea beverage sector will face a new round of involution, and whether direct-operated brand Nayuki will follow suit, remains worth watching. [more…]

As a direct-fire strong coffee device, the moka pot has become the top choice for many coffee beginners thanks to its affordable price and simple operation. It forces hot water through coffee grounds via steam pressure, extracting a rich and mellow coffee liquid with both acidity and bitterness and a small amount of oils. This article will start with the moka pot's structure and extraction principle, gradually break down five operating steps, and share the details that need attention in daily use. In the article, Front Street Coffee uses its own classic espresso blend beans as an example to demonstrate the complete brewing process of a three-cup Bialetti pot, while also giving practical suggestions on grind size, dose control, heating intensity, and other aspects, helping enthusiasts consistently produce a cup of rich, aromatic coffee. [more…]

Espresso can be extracted in just twenty to thirty seconds, but in this brief process, a single overlooked operational detail can significantly diminish the final flavor. From cleaning the portafilter basket and dealing with clumpy coffee grounds, to the evenness of distribution and tamping technique, and even the timing of locking in the portafilter and the habit of flushing the group head, every step can become a key variable affecting espresso quality. Front Street Coffee has compiled seven easily overlooked details in making espresso, analyzing their causes and effects on extraction results one by one, and offering specific improvement suggestions to help coffee enthusiasts consistently produce a delicious cup of Espresso at home or in a café. [more…]

Since its invention by Italian Alfonso Bialetti in 1933, the moka pot has remained a classic device for brewing rich coffee in European households. However, many people encounter the problem of bitter and astringent coffee when using it, which is often closely related to the operating method, coffee bean selection, and grind size. This article will systematically explain the moka pot's structural principles, bean selection recommendations, detailed operating steps, and solutions to common problems, helping you easily extract moka pot coffee with abundant oils and a mellow taste. Whether you are a beginner just starting out or an enthusiast looking to improve extraction quality, you will find practical guidance here. [more…]

The moka pot is a popular choice among home coffee enthusiasts, favored for being compact and portable, easy to operate, and capable of producing rich coffee close to espresso. But many people have questions when using it: exactly how much water should be added? Can it be placed directly on the stove to brew? This article will provide a detailed breakdown of the correct moka pot operating process, from coffee bean selection, grind size, and filling method to heating and extraction. At the same time, we will also introduce two beans suitable for the moka pot, Front Street Coffee's Classic Blend and Brazil Queen's Estate, to help you easily make a cup of rich, full-bodied moka pot coffee. [more…]

Recently, a post on social media about a Guming campus store suddenly closing after a collaborative event ended sparked widespread discussion. The poster discovered that the store was still operating during the collaboration with Honkai: Star Rail, but as soon as the event ended, it was deserted overnight—equipment and promotional materials all vanished, with only the lightbox sign left intact. Netizens speculated whether the store had gone bankrupt due to the collaboration, but the poster later clarified that the closure was actually due to lease expiration or operating losses, with no direct link to the collaboration. This incident reflects the hidden operational challenges behind the tea beverage brand collaboration craze: a surge in orders does not equal profitability, and after the hype fades, some stores still cannot escape the fate of closing. [more…]

Recently, Starbucks has experienced drink price increases in the US market, driven by a mix of factors including rising labor costs, a poor harvest of Brazilian Arabica coffee beans, and inflation. Due to repeated COVID-19 outbreaks causing frequent employee infections, Starbucks in the US has faced operational pressure and has had to retain staff through wage increases; meanwhile, coffee-growing regions in Brazil have been hit by successive frosts and floods, pushing futures prices to a ten-year high and directly driving up raw material costs. Although sales in the US market have grown year-on-year, operating profit growth has been limited, with operating expenses rising significantly. So will this wave of price increases affect the Chinese market? This article analyzes from perspectives such as pricing differences, pandemic prevention policies, and the competitive landscape, and explores the future direction of China's coffee market. [more…]

Recently, a video of an employee preparing drinks at a Mixue Bingcheng store in Xi'an circulated on social media, sparking widespread discussion. In the video, the employee holds two takeout cups in one hand, adds ice cubes, and then directly places them under a water bucket labeled "direct drinking water" to fill them. The water splashes onto the ice cubes, and some liquid runs down the employee's arm toward the ice cart below. The door of the ice cart cabinet remains open the whole time, prompting onlookers to say the ice has been contaminated. After the incident gained traction, the store involved responded that the company is handling the matter urgently and that the employee has been dismissed. This controversy has once again pushed Mixue Bingcheng's food safety issues into the spotlight, with many consumers calling on the brand to strengthen store operating standards. [more…]